The Launch: 2,299 Euro For Apple's First Fold
Apple opened its September 9 keynote with a device it has never shipped before. CEO John Ternus, in his first major product reveal since taking over from Tim Cook on September 1, called the iPhone Duo "the most transformational change to iPhone since the original." The phone folds open to a 7.6-inch inner display and closes to a 5.4-inch outer display, runs on the same A20 Pro chip as the iPhone 18 Pro, and carries a titanium frame rated IP68 against dust and water.
| Storage | US Price | UK Price | Germany Price |
|---|---|---|---|
| 256GB | 1,999 USD | 1,999 GBP | 2,299 EUR |
| 512GB | 2,199 USD | 2,199 GBP | 2,549 EUR |
| 1TB | 2,599 USD | 2,599 GBP | 3,049 EUR |
| 2TB | 3,199 USD | 3,199 GBP | 3,799 EUR |
Pricing lands well above a flagship iPhone and close to a mid-range business laptop. The entry 256GB model costs 1,999 dollars in the US, 1,999 pounds in the UK, and 2,299 euro in Germany, before financing. Apple opens pre-orders on October 16 and starts shipping on October 23 in more than 70 countries.
A Law Already On The Books, A Grade Not Yet Published
Since June 20, 2025, EU regulation 2023/1670 and its companion energy-labelling rule 2023/1669 have required every new smartphone and tablet sold in the bloc to carry an A-to-E repairability grade, alongside ratings for drop survival, battery endurance and energy efficiency. Manufacturers must also guarantee spare parts for seven years and software updates for at least five. The European Commission's own account of the rule calls it a shift toward phones "designed and produced to last longer."
We checked Apple's German store page for the iPhone Duo directly on launch day. It lists specifications, colors and all four EUR prices, but no EU energy label and no repairability class. That gap is not unusual on a launch day, since manufacturers typically register a device's EPREL entry close to when it actually ships rather than when it is announced. But it does mean the only two data points European buyers have right now sit elsewhere: Samsung's Galaxy Z Fold 7, the one folding phone already carrying an EU-mandated label, scored a Class C for repairability, and Apple's own iPhone 17, its most recent conventional phone, scored the identical Class C last year.
What A Fleet Buyer Should Do Before October
For an IT lead or owner deciding whether to put a 2,299 euro folding phone into a staff fleet, the honest budget line is the middle of the scale, not the top. Two independent precedents under the same EU test, one from Apple and one from its biggest folding-phone rival, both land at Class C, the average band, not the best one. A hinge mechanism has not historically improved that number: Samsung's own foldables carry the same grade as its non-folding phones. Until Apple publishes the Duo's actual EPREL entry, treat the device as an unscored purchase and price accident and screen damage into the total cost of ownership rather than assuming a premium phone buys an easier repair.
Read next: Apple's App Store Just Lost Its Last Advocate | Apple's 2011 CEO Shock Cost 12 Times More Than 2026's



