A Belgian Showroom Undercuts the Market
On August 5, 2026, Geely Auto Europe's dealer network across Belgium opened reservations for the E2, a compact electric hatchback that spent 2025 and the first half of 2026 as China's best-selling car by volume. For European shoppers used to Chinese EVs arriving well above EUR 21,490, the sticker on the order form was the story: an introductory price of EUR 19,490.
The standard price, once the introductory offer ends, is EUR 21,490. Even at that higher figure, the E2 sits close to the cheapest EVs sold anywhere in the EU, and its launch price already undercuts every mainstream Chinese rival currently on sale in Belgium.
The Price That Beats BYD
The number that matters most is the comparison, not just the sticker: BYD's Dolphin Surf, itself already one of the more aggressively priced Chinese EVs in Belgium, starts at EUR 20,475. Geely's EUR 19,490 introductory price undercuts it by roughly EUR 1,000, positioning the E2 as the cheapest well-known Chinese EV nameplate on the Belgian market.
The pricing and launch details were reported directly by CarNewsChina, which cited Geely Europe's sales director on the record, and were subsequently confirmed by Automotive News and Italian outlet Vaielettrico. Geely's own EU website, geelyauto.eu, currently shows only a generic coming-soon teaser page for the E2 with no pricing published there - a gap worth noting for anyone trying to verify the figure independently.
China's Best-Seller by the Numbers
The E2's credentials are not marketing claims. Geely sold 465,775 units of the E2 in China in 2025, and a further 194,159 units in just the first half of 2026 - volume that made it China's best-selling car, not merely its best-selling EV, across both periods.
Three trims will reach Belgium. The entry-level Pro carries a 35 kWh battery for 252 km of WLTP-rated range, while the Max and Ultra trims step up to a 47 kWh battery and 345 km WLTP range - modest by European family-car standards, but built for exactly the short urban and commuter trips that a EUR 19,490 city hatchback is meant to cover.
Intra-Chinese Competition, Not Just China vs Europe
The obvious reading of this launch is China versus Europe: another low-cost Chinese EV pressuring European manufacturers who cannot build at the same cost. That reading is true but incomplete. The more precise signal is that Geely chose to undercut BYD specifically, not just Renault or Volkswagen - meaning the price war that has been playing out in Chinese showrooms for two years is now exporting itself directly into EU retail, brand against brand.
The choice of entry point matters too. Belgium carries lighter EV purchase-subsidy distortion than several other EU markets, so a price set there is closer to a real, unsubsidized market price than a launch timed around a subsidy window would be. Geely's own site still not listing the figure is a minor caveat, not a reason to doubt it: the price was confirmed on the record by Geely's own sales director and independently reported by two further outlets.
What EU and UK Operators Should Do Now
For any business running EV fleet procurement, the E2's Belgian reservation window - opened August 5, 2026, with deliveries from September 2026 - is a live pricing benchmark to plug into the next quote comparison, even before the car reaches dealer forecourts in volume. The Italy launch that follows in October 2026 signals Geely intends a broader EU rollout, not a one-market test.
For a dealership or importer modelling margin on competing city EVs, EUR 19,490 is now the number to price against in Belgium, and the gap to BYD's EUR 20,475 shows the competitive floor is still moving downward inside the Chinese EV segment itself. For anyone building an EU-manufactured competing product, the useful exercise is not asking whether to match EUR 19,490, but working out which features or service model justify the difference to a buyer who has now seen the number.
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