What the Court Actually Decided
Case C-788/24 reached the CJEU because of a genuinely awkward copyright situation: The Diary of Anne Frank entered the public domain in Belgium and a number of other EU member states years ago, but remains protected in the Netherlands until 2037, with rights held by the Anne Frank Fonds since Otto Frank's death. In 2021, a scholarly edition of the diary was published online by a Belgian entity, geo-blocked to prevent Dutch visitors from accessing content that would still infringe copyright inside the Netherlands. The Anne Frank Fonds sued anyway, and the case worked its way up to the EU's top court.
The Court's answer, delivered on July 9, 2026, was that publishing public-domain content online across the EU is lawful even where the same content remains protected elsewhere, provided the publisher's geo-blocking is a genuinely 'proportionate and state-of-the-art' technical measure. It does not need to be perfect. A visitor who defeats it with a VPN does not, on its own, make the geo-block legally ineffective - but a system that relies on visitors honestly declaring their own location does fail the test, according to the judgment.
Good Enough, Not Bulletproof
The distinction the Court drew matters more than it first looks. Before this ruling, any publisher relying on geo-blocking to manage cross-border copyright exposure had no clear answer to an obvious question: how good does the blocking actually have to be? Perfect and circumvention-proof was never realistic, given that consumer VPN use is legal and widespread across the EU. The Court's answer removes that impossible bar and replaces it with a real-world one - industry-standard, technically current, genuinely trying - while still requiring more than a tick-box honor system.
CMS's legal analysis of the ruling, authored by Sarah Wright, Agnes Solyom and Mike Walsh, notes that the Court left the actual determination of what counts as 'effective' to the referring Dutch national court, applying a proportionality test rather than a fixed checklist. There is no EU-wide certified list of compliant geo-blocking vendors or methods that comes out of this judgment - only a standard for national courts to apply, case by case.
VPN Providers Just Got a Liability Shield
The ruling's second half is arguably more consequential for a much bigger industry than academic publishing. The Court held that VPN providers cannot be held liable merely because their product lets a user bypass a website's geo-block. That is a direct answer to a legal question VPN companies have operated under uncertainty about for years: does selling a tool that defeats geo-restriction expose the seller to the publisher's copyright claim? The CJEU's answer, per the judgment, is no - VPNs are lawful technical tools, and using one to route around a geo-block is not, by itself, copyright infringement or grounds to make the VPN provider liable.
That protects a large legal industry built on privacy and access tools from a liability theory that could otherwise have followed every geo-blocking dispute in Europe. It does not touch other legal questions around VPN use - only this specific one, about whether enabling circumvention of a geo-block creates liability for the tool provider.
The Compliance Bar That Never Stops Moving
Here is the part of this ruling that will not show up in most headlines: 'state-of-the-art' is not a fixed standard. It is measured against whatever geo-blocking and VPN-detection technology is actually capable of at the time a court looks at the question - and that capability keeps improving. CMS's own analysis flags that publishers face 'ongoing technical maintenance' obligations and may need a 'granular inquiry into system architecture' to defend a specific setup, not a one-time compliance exercise.
The practical consequence for any EU business that geo-restricts content, pricing, or access - streaming platforms, digital archives, territorially licensed SaaS, regional pricing pages - is that a geo-blocking setup that clears the bar today is not guaranteed to clear it in three years, even if nothing about the setup itself changes, simply because the definition of 'state-of-the-art' keeps advancing around it. A case about a wartime diary just handed EU compliance teams a standard with no finish line.
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